Ultimate Guide to Email Marketing for Business by Susan Gunelius

Author:Susan Gunelius
Language: eng
Format: epub
ISBN: 9781613083833
Publisher: Entrepreneur Press
Published: 2018-04-03T04:00:00+00:00

Promote Your Lead Magnet

If no one knows your lead magnet exists, no one will opt in to receive it. You need to promote your lead magnet on your blog (write a blog post about it and include a link to it at the end of all your new blog posts), your social media posts, and any content you write for other websites. Investing in digital advertising can significantly affect your lead magnet conversions. Facebook ads are particularly effective since targeting is so useful, but Google AdWords and other ad networks can also be successful. Don’t just promote your lead magnet once and never mention it again. Only a small percentage of your target audience will see your messages, posts, and ads the first time you promote it. Instead, you need to talk about it and invest in online advertising multiple times to truly drive traffic to it and motivate a large number of people to request it.

You can also promote your lead magnet through your social media profiles by creating special cover photos for your profiles and pages on Twitter, Facebook, LinkedIn, and so on that hype the lead magnet and show the URL to your landing page. Another idea is to hype the lead magnet at the beginning of your Twitter, Facebook, and LinkedIn bios and About sections along with the URL to your landing page. If you participate in online forums or Facebook or LinkedIn Groups where your target audience spends time, include a link to your lead magnet in your relevant comments or your own signature block. If you answer questions on Quora.com and your lead magnet is relevant to one of your answers, include a link to it within your answer or at least in your bio. You can also reach out to your social media communities and online influencers you know who have the eyes and ears of your target audience and ask them to share the link to your landing page with their online connections. Don’t be afraid to get creative with your promotional efforts.

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